About

ABOUT

Antifragile is a business advisor firm founded by Giuseppe Mayer focused on training for executives and investments in early stage startup.

Our core is on strategic investments in companies still in the launch phase and in the development of valuable connections between these and established companies.

Covered areas includes fin-tech, ed-tech, video/digital production and eCommerce.

About
work
ventures

VENTURES

matassa
Founded in 2021

Matassa is an elevating shoes brand made by Italian people.
Our shoes make you 6CM taller thanks to an invisible insole inside the shoes.
Level up your life!

cosmic
Founded in 2021
A space shuttle agency crossing the universe of media advertising to conquer short-form content planets like TikTok, Instagram Reels, Triller, Youtube Shorts, Snapchat Spotlight.
Snowit
Founded in 2017
Snowit combines the whole mountain related services in a single marketplace, offering the chance to customize travel packages (Dynamic Packaging).
pdb
Founded in 2013
Produzioni dal Basso is one of the first crowdfunding platforms born in Europe, it is a historical platform and it is one of the largest Italian online self-production communities.
crowdcore

crowdcore.it
Founded in 2020

Quickly and easily create and manage your Crowdfunding platform for the Lending and Equity market.

digital
Founded in 2020

An eCommerce agency created to make the opening (or evolution) of the eCommerce channel for any type of product and company quick and easy.

crafted
Founded in 2021

Our ambition is to establish the most effective european Digital Production Hub, crafted in Italy for our clients everywhere.

aim
Founded in 2020

An Open Innovation Network; a new service offering model dedicated to Communication, Brand Activation and Digital Technology.

ventures
work
Exit

EXIT

Founded 2016
Exit 2018 (acquired by Citel Group)

An innovative software company focused on BOTs and Artificial Intelligence for Business applications

Founded 2012
Exit 2015 (acquired by Publicis Groupe)

The first Italian Social Business Agency. A new agency model designed to create, develop and activate online and offline social experiences that make our customers’ brand and business grow.

Exit
masterclass

MASTERCLASS

Antifragile delivers a series of game-changing marketing master classes that delve into future trends, encourage disruption and promote creativity and innovation at all levels.

TRENDS & SCENARIO

  • Why do successful companies fail?
  • How to take advantage leverage of the evolution of voice technology and live audio.
  • Defining customer experiences: from interactions to their orchestration.
  • Visionary storytelling: articulating a clear and structured vision of one’s role in the world.
  • Rundle: transition from transactional to recursive revenue models.
  • Branding by design: from strategic positioning to the eight characters of the brand.

MARKET STRATEGY

  • Understand the strategies that drive enterprise value.
  • Identify new opportunities and potential threats.
  • Adapt your existing strategies to meet the current landscape.
  • Improve your firm’s value proposition and competitive differentiation.
  • Spearhead strategic initiatives that enable your company to outmaneuver your competition.
  • Make actionable strategic recommendations for where to allocate resources.

PRODUCT STRATEGY

  • Identify the characteristics that distinguish successful products from failed ones
  • Inject products with a higher perceived value
  • Learn how to identify market opportunities and how products might fill those gaps
  • Make actionable strategic recommendations that shape the product, product lines, innovation, marketing, and positioning
  • Influence a user-centered product roadmap that truly matters to the customer

ENGAGEMENT STRATEGY

  • Understand why both advocacy and adoption are critical for your product or service
  • Leverage social currency to make your customers look good
  • Discover how to build triggers so that your company stays on people's minds
  • Turn your customers private engagement with your service or product into a shared brand experience
  • Give customers useful information by showcasing your company's practical value

DIGITAL MARKETING

  • Define a Digital Marketing Strategy Template.
  • Website and PWA implementation.
  • Develop a Content & Creativity Marketing Strategy.
  • Craft a Digital Advertising Plan.
  • Understand Social Media Marketing.
  • Design a Search Marketing Strategy.
masterclass
PARTNERS

PARTNERS

antifragile_partners_vodafone
antifragile_partners_siemens
antifragile_partners_sanpaolo
antifragile_partners_microfocus
antifragile_partners_fastweb
antifragile_partners_barilla
PARTNERS

CONTACT

If you need more information or any help with our services please email us at info@antifragile.it

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